What is Data Communication?

Data communication is the transfer of data from one device to the next via the use of a transmission medium. It can be accomplished through wired media, such as twisted pair cable or coaxial cable as well as wireless media such as optic fibers or radio waves. The data must first be encoded, encrypted and transmitted by the device that is sending it, then decoded and unencapsulated by the device that is receiving it. This process is similar to transmission of analog signals however, it is much more complicated and concentrates on binary data (1s and 0s).

To improve efficiency within an business, companies are utilizing data communication to share information more efficiently with dispersed users. To make sure that inventory is aligned with demand and cut down on the amount of waste produced, an automotive manufacturer had to share data with 6’000 untrained spare part dealers who were dispersed. This required communication over the network that was not designed for data communications and the use of an app for mobile that was difficult to navigate for new users.

Effective data communication starts by understanding your audience’s perspective on the data. It involves creating visuals that aid in the telling of the story and providing contextual information. It is also about articulating information in a clear and concise manner. It also involves adjusting the content to each audience according to their hierarchy, technical expertise and level of interest. Additionally, it is about pushing creative boundaries to make data-driven communications more memorable and memorable.

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